The UK leisure sector has experienced significant secular growth over recent decades primarily as a result of innovation and changing consumer behaviour. According to recent ONS data, consumer expenditure on leisure has grown nearly twice as fast as total consumer expenditure. 

Eating out is no longer considered a ‘treat’ and consumers, led by the millennials, increasingly value leisure experiences over the accumulation of possessions. For a copy of IMBIBA’s quarterly leisure update get in touch and request your Leisure update summary.